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May 14, 2021 - May 25, 2021Fish Stories: Storefront, digital prints on vinyl, 74 1/2 in. x 67 1/2 in. (Windows) and 69 1/2 in. x 26 1/2 in. (door), 24450 Main St., Newhall, CA&nbsp;The second installment of Fish Stories takes the form of window advertising; a promotion for a future/past retail space along Main Street of Downtown Newhall. In its first iteration, Fish Stories was conceived as a virtual exhibition space, the art gallery as outdoor recreation retail and fashion, a temple for t-shirts frozen in digital purgatory. The virtual environment spoke to the potential for future exhibition during a time when a global pandemic brought the world’s economy to a near standstill, lives began colliding more rapidly through the digital interface. New social and retail spaces were created online while venues, shops, and restaurants were forced to close their doors. Now, as the US slowly starts to resume a seemingly pre-pandemic lifestyle, evidence of the COVID-19 virus’s economic impact can be seen in the vacant storefronts along towns like Newhall’s main streets. Some locales forever abandoned, while others find an opportunity for change and reinvention. The window coverings as advertisement for Fish Stories continues the simulation of an exhibition in perpetual liminality. Expanding on the ideas of mimicry explored in the virtual environment, passersby can seemingly get a view inside through the windows of 24450 Main St., Suite 110, a space caught between a revered past and a potential future. The space is still available as Newhall Crossing’s construction continues to develop. Call John Cserkuti for more details.

May 14, 2021 - May 25, 2021

Fish Stories: Storefront, digital prints on vinyl, 74 1/2 in. x 67 1/2 in. (Windows) and 69 1/2 in. x 26 1/2 in. (door), 24450 Main St., Newhall, CA 

The second installment of Fish Stories takes the form of window advertising; a promotion for a future/past retail space along Main Street of Downtown Newhall. In its first iteration, Fish Stories was conceived as a virtual exhibition space, the art gallery as outdoor recreation retail and fashion, a temple for t-shirts frozen in digital purgatory. The virtual environment spoke to the potential for future exhibition during a time when a global pandemic brought the world’s economy to a near standstill, lives began colliding more rapidly through the digital interface. New social and retail spaces were created online while venues, shops, and restaurants were forced to close their doors. Now, as the US slowly starts to resume a seemingly pre-pandemic lifestyle, evidence of the COVID-19 virus’s economic impact can be seen in the vacant storefronts along towns like Newhall’s main streets. Some locales forever abandoned, while others find an opportunity for change and reinvention. The window coverings as advertisement for Fish Stories continues the simulation of an exhibition in perpetual liminality. Expanding on the ideas of mimicry explored in the virtual environment, passersby can seemingly get a view inside through the windows of 24450 Main St., Suite 110, a space caught between a revered past and a potential future. The space is still available as Newhall Crossing’s construction continues to develop. Call John Cserkuti for more details.